Wurth continues partnership with Shell V-Power Racing Team
Shell V-Power Racing Team has announced an extension of their partnership with world leading assembly and fastening materials company Wurth, which will see them continue for a fourth year in the Virgin Australia Supercars Championship.
With Wurth employing more than 75,000 employees globally and operating throughout more than 80 countries worldwide, the Wurth Australia team support Shell V-Power Racing Team with a product offering that is superior in quality and advanced in technology.
The local partnership between Wurth Australia and the team dates back to the Dick Johnson Racing era, with Wurth becoming a foundation partner of the Shell V-Power Racing Team in 2015.
Chief Executive Officer of Wurth Australia and New Zealand, Serge Oppedisano, said that the partnership between Wurth and Shell V-Power Racing Team has been exhilarating, with his 725 staff engaged across Australia & New Zealand all integrated into the sponsorship program.
“We’ve been working together with Shell V-Power Racing Team for many years, and it’s always been a highly valuable partnership for us with increased brand exposure both on and off track,” said Oppedisano.
“We are very proud to see the Wurth logo on the Shell V-Power Fords, and our staff take immense satisfaction and pride in seeing our industry leading products used by the best team in Supercars.
“Leveraging the sponsorship and activating the business has always been a focus for Wurth Australia, with the team able to form business–to–business relationships with many of the other contributors to the Shell V-Power Racing Team business, including the Penske Transportation businesses within Australia and New Zealand.”
Shell V-Power Racing Team Co-Owner and Supercars Legend Dick Johnson said that his team relishes partnerships with respected, high quality brands like Wurth.
“Wurth are recognised within industry as a high-quality supplier of products and services to businesses all over the country,” said Johnson.
“Carrying their logo on our cars is fantastic, and being able to continue a relationship with a company that has supported us through good times and bad is something to celebrate. Long may it continue.”
Shell V-Power Racing Team will next appear on track at the Darwin Triple Crown at Hidden Valley Raceway across the weekend of June 16-18.