World RX signs new two-year deal with Total
The FIA World Rallycross Championship presented by Monster Energy has retained TOTAL – the leading multinational energy company – as the World Championship’s official lubricant partner. Using the TOTAL Quartz brand, the collaboration is a two-year deal.
The agreement with World RX will incorporate an array of additional rights across the Championship including trackside branding and various activations in the paddock. TOTAL will also receive access to race footage which will be used to create bespoke content showcasing TOTAL Lubricant performance in some of the World RX Supercars which accelerate faster off the line than a Formula One car.
Pierre-Gautier Caloni, Total Motorsport Vice-President, commented: “TOTAL prides itself on being at the cutting edge of innovation and technology in motorsports. We are very excited to have renewed our partnership in World RX with IMG for 2017 and 2018. The new extension to the whole championship is a fantastic opportunity for TOTAL Quartz, our lubricant brand, to have a large exposure in a unique and popular platform.”
“It is excellent to continue our partnership with TOTAL – a pioneering company that has a rich legacy in motorsport,” added Paul Bellamy, World RX Managing Director for IMG.
“With TOTAL’s wealth of experience in the lubricants industry, this extension to their World RX footprint makes perfect sense. We very much look forward to working with them in what we hope will become a long-standing global association in World RX across both fuels and lubricants,” concluded Bellamy.
TOTAL is a global integrated energy producer and provider, a leading international oil and gas company, and the world’s second-ranked solar energy operator with SunPower. Its 100,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, TOTAL focus on ensuring that its operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.