Ultimate support from BP returns to Liqui-Moly Bathurst 12 Hour
The famous BP brand will again feature heavily at the 2019 Liqui-Moly Bathurst 12 Hour.
BP will return as the official fuel of the race and will see branding and naming rights of the iconic BP Ultimate Reid Park area at the top of Mount Panorama.
The iconic BP brand will appear on each car entered in the race, while BP will also enjoy a significant presence around the circuit with exciting new activations for fans attending the event.
BP has a long history of supporting endurance racing at Mount Panorama.
The brand supported the Liqui-Moly Bathurst 12 Hour this year, as well as the BP Ultimate BMW M4 GT4 that finished fourth in the GT4 category.
“BP is proud to return as the Official Fuel Sponsor for the Liqui-Moly Bathurst 12 Hour in 2019. It is a great alignment to our brand as a supplier of quality fuels. Last year it was a fantastic event, and we are thrilled to be back engaging with the passionate fans for the 12hr event.” said Adam Arnold, General Manager Marketing and Offer Development.
Liqui-Moly Bathurst 12 Hour Partnerships Manager Shane Rudzis said BP’s involvement was more than just as an event sponsor.
“As they were this year, BP is closely engaged with the event and will be an active participant both on and off track next February,” He said.
“As well as BP Ultimate powering the entire Bathurst 12 Hour field, off-track activities aimed at fans attending will add a new aspect to our off-track product.
“A major promotion called ‘BP’s Best Bathurst Moments” will also be a major feature that we are really excited about – there will be more details on that soon.”
The 2019 Liqui-Moly Bathurst 12 Hour will be held across four days, on 31 January to 3 February 2019.