Tyreplus partners with Tickford on road and race track
Tickford Racing has added a new sponsor for the 2018 Supercars season with independent tyre retailer TYREPLUS signing a multi-year agreement to support Mark Winterbottom’s The Bottle-O Ford.
The deal will also see the company’s Michelin and BFGoodrich tyre brands fitted to the Mustang and Rangers enhanced by sister company, Tickford.
TYREPLUS branding will appear on the lower front corners of the 2015 series champion’s Ford Supercar which was launched late last week on the eve of the first official test day of the season.
Tickford CEO Tim Edwards welcomed the team’s newest sponsor and heralded the first partnership to carry across the company’s automotive and racing divisions.
“It is always great to bring a new brand to the team but when it is a new name to the sport in general it is even more rewarding,” Edwards said.
“In TYREPLUS we have found a partner that sees the benefit of what we are building with Tickford and the new Tickford Racing brand and their passion has only helped further enhance the already strong start to our relationship.
“Through the Michelin and BFGoodrich brands we are offering our Tickford customers class-leading tyres and TYREPLUS are gaining one of the sport’s most successful drivers in Frosty so we see a great fit for everyone involved.”
The Tickford/TYREPLUS alliance grew from a relationship formed during last year’s engineering development of Tickford’s Bathurst ’77 Special Mustang hero car which comes fitted with Michelin Pilot Sport 4 S tyres.
“We are very excited to join the Tickford Racing team. The partnership presents a new and exciting opportunity for the TYREPLUS brand in Australia as we enter our next phase of growth in the network,” said Michelin marketing manager Tim Hoare.
“We are excited by the season ahead and are looking forward to welcoming Frosty to the TYREPLUS team, and wish him every success for 2018.
“In addition, the partnership provides a fantastic opportunity to align our Michelin and BFGoodrich tyre brands with Tickford vehicles, starting with the Ford Mustang in 2018.”
TYREPLUS are the authorised and preferred dealer of Michelin and BFGoodrich tyres, with their centres also offering a wide choice of other major tyre brands, lubricants, batteries, suspension and braking systems.