Truck Assist takes naming rights to Supercars grid
Truck Assist, Australia’s foremost truck roadside assistance and online insurance provider, has announced a new partnership with the Virgin Australia Supercars Championship as the official naming rights partner of the starting grid.
For the remainder of 2019, the Truck Assist Starting Grid will air during Supercars broadcast on Fox Sports HD, Kayo and Network TEN before each race.
The partnership builds on Truck Assist’s support in Supercars. In mid-2018 the company partnered with the TEKNO team to take naming rights to Jack Le Brocq’s Holden Commodore, a partnership which continues in 2019.
“We’re excited to be putting our name to the Truck Assist Starting Grid for the remainder of the Supercar Series,” said Alan Hasted, General Manager, Truck Assist.
“It’s the perfect opportunity for us to extend our commitment to the sport as whole, and the spirit it brings to race fans and host towns.
“The Truck Assist Team look forward to ramping up our support and presence for 2019.”
Supercars General Manager – Commercial Jamie Black said its exciting to bring another new partner on board in Truck Assist.
“Supercars continues to partner with some of Australia’s biggest industry leaders and we are thrilled to have Truck Assist on board as the official naming rights partner of the starting grid,” Black said.
“Our broadcast is watched by an average cumulative Australian audience of 66 million across the season and more than 200 million homes worldwide, which provides great exposure for our partners.”
The Truck Assist Starting Grid will be seen in Supercars broadcast from this weekend, when drivers head to Symmons Plains for the Tyrepower Tasmania SuperSprint.