Team Craft-Bamboo Lukoil Partners with Leo Beer for Buriram
MEDIA RELEASE: Team Craft-Bamboo Lukoil will partner with Leo Beer, Thailand’s number one beer, produced by the country’s largest lager producer, Boon Rawd Brewery.
Leo Beer will make an appearance in the TCR International Series for the first Asian round of the season at the Buriram Circuit in Thailand.
The team’s three SEAT Leons will be decorated with a special livery that will display Leo Beer’s distinctive logo on the side flanks and roof of each car.
The team currently leads the teams’ championship as well as sitting second and third in the drivers’ championship, one point adrift from first position.
Team Craft-Bamboo Lukoil will be pushing hard come Buriram, with a focus on taking Leo Beer to the top step of the podium in the company’s home race.
The Leo Beer logo, which features a large portrait of a leopard, will make for one of the most striking designs to hit the track on race day. It will be an unmissable addition to the current Lukoil livery and will prove incredibly popular with the local fans that will be out in force to support James Nash, Pepe Oriola and Sergey Afanasyev in their continued fight to grab the championship crown.
Leo Beer, produced by the Boon Rawd Brewery, is Thailand’s most popular beer and was originally launched in 1998. Since then, it has quickly risen in popularity and gone on to carve out a significant share of the domestic beer market while continually expanding its reach throughout Thailand. Leo Beer has become a staple beverage country wide for those who are looking to enjoy the taste of a full flavour lager beer at an affordable price.
Piti Bhirom Bhakdi, Board of Directors, Boon Rawd Brewery CO., LTD:
“We are honoured to sponsor one of the world’s leading motorsport teams and be part of their success. This sponsorship also marks a remarkable step for Leo Beer to enter into the global motorsport world. As we have started distributing Leo Beer across the ASEAN region and in many major markets around the world, we hope this sponsorship and our support will bring greater fun and happiness to motorsport fans worldwide while enhancing Leo Beer’s brand visibility and preference in the global market.”
Richard Coleman, CEO of Craft-Bamboo Racing
“It is fantastic to have Leo Beer on board with us as a partner for the Thailand round of the TCR International Series championship. Having the support of a famous local brand is a great draw for the team and series, and I hope that it will bring the fans closer to TCR racing. We will be fighting to get Leo Beer on the podium in both races and give the crowd some great racing action in the process.”