SKY Deutschland secures Formula E TV rights
Sky Deutschland has secured the exclusive live broadcasting rights for the FIA Formula E Championship.
Sky will broadcast live all races of the new FIA fully-electric racing series, which begins in Beijing on 13 September. Apart from the exclusive TV broadcasting rights, the agreement also includes the internet, IPTV and mobile rights.
Formula E races, or ePrix, will take place on Saturdays. The live broadcasts on Sky will include half an hour of pre-coverage and 15 minutes of post-race analysis. Sascha Roos and Sven Heidfeld – the younger brother of Venturi Formula E driver Nick – will provide commentary for Sky with the first race aired from 9:30am (CET) live on Sky Sport HD 1.
Carsten Schmidt, Sky’s Chief Officer for Sport, Advertising Sales and Internet, said: “With its mix of innovative technology and great entertainment, Formula E is a perfect fit for Sky and our customers. We’re excited about it and are looking forward to the attractive line-up of drivers and the great venues, which make Formula E an innovative racing series with a promise for best motorsport entertainment.“
Sky Deutschland AG is the leading pay-TV provider in Germany and Austria with more than 3.8 million subscribers.
Ali Russell, Director of Media at Formula E, added: “Germany has a long and illustrious motorsport heritage and as such remains a key market for Formula E. We’re therefore delighted to be able to announce this deal with Sky Deutschland, which will bring a new era of close, street racing to Germany’s passionate motorsport fans and build further interest ahead of the inaugural Berlin ePrix in May 2015.”