Dorna Sports are pleased to announce that Singha has become the first ever official beer of the FIM MotoGP World Championship, thanks to a global agreement with the Thai brand.
Singha will have exclusive pouring rights to provide beer to fans at MotoGP events in specific territories, whilst the Thai beer will also be served at European rounds in the MotoGP VIP Village in 2014, except for those events held in Spain.
The agreement will also see Singha branding featured prominently at key corners of World Championship circuits, providing extensive television exposure.
Brewed by Boon Rawd Brewery Co, Ltd – the first and largest brewery in Thailand since 1933 – Singha Lager has earned a reputation as one of the finest quality lagers in the world, receiving numerous international awards with a strong global presence in over 50 countries worldwide.
Pau Serracanta, Managing Director of Dorna’s Commercial Area, commented, “I’m delighted to announce this new agreement with a fantastic beer partner which has ambitious plans to grow internationally as a brand and has chosen our sport as the perfect platform to reach millions of fans around the world. We are sure that we will enjoy a long and fruitful relationship with Singha over the coming seasons.”
“It is our great pleasure to be the first ever official beer sponsor of MotoGP, the No.1 Motorcycle World Championship”, said Voravud Bhirombhakdi, Director of Event Marketing and Business Partnership, Singha Corporation Co., Ltd., “Our vision is to become a global beer brand and this partnership will create brand exposure globally through speed, technology and innovation. We look forward to a much anticipated season with MotoGP.”