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Shell V-Power Racing Team in hot water with Rheem Australia

Tuesday 24th September, 2019 - 9:25am

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The Shell V-Power Racing Team and Rheem, Australia’s leading hot water manufacturer, have agreed to an extension of their partnership for a fourth-consecutive year. 

The classic Rheem logo will continue to adorn the Shell V-Power Racing Team Ford Mustang GT Supercars of Scott McLaughlin and Fabian Coulthard for the 2020 Virgin Australia Supercars Championship.

“It has been a fabulous association for us here at Rheem, with an incredible level of success since we first joined the team in 2017,” said Rheem Australia Chief Executive, Chris Taylor.

“The upwards progression since day one of our partnership, with the Team’s title in 2017 and Scott’s sensational Driver’s title last year has been incredible to be a part of.

“The introduction of the Mustang in 2019 has continued this success and has been so well received by all of our customers and staff. The behind-the-scenes access and money-can’t-buy opportunities we’ve been provided with the team has driven our overall marketing programs to unprecedented levels. We really enjoy working with the entire organisation , and very much look forward to 2020,” said Taylor.

Shell V-Power Racing Team Managing Director Ryan Story said Rheem’s continued association was a demonstration of the on- and off-track success enjoyed by all of Shell V-Power Racing Team’s partners.

“When you form a partnership with an iconic brand like Rheem, you have to work hard to maintain that relationship,” said Story.

“We have worked incredibly hard to bring our on-track performance up to its current level, whilst also driving our commercial program very hard to ensure the on-track success translates to business opportunity for our partners.

“Rheem choosing to continue with us into a fourth year is fantastic and shows a very flattering level of confidence in our business. We look forward to continued success with Rheem well into the future.”

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