Red Bull Racing Australia and Casio develop V8 Edifice watch

Speedcafe.com

Thursday 1st October, 2015 - 2:43pm

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Red Bull and Casio team up to develop watch

Red Bull and Casio team up to develop watch

MEDIA RELEASE: The crew here at Red Bull Racing Australia are set to be on-time all the time with the launch of the precision engineered limited edition Casio EDIFICE x Red Bull Racing Australia watch.

In the time sensitive world of V8 Supercars every element of our race works on time, from our pitstops to how much fuel is left in the tank, which is why we’re delighted to have a partner and now a timepiece to help us get the job done with speed and accuracy.

The advanced technology and dynamic design of the Casio EDIFICE x Red Bull Racing Australia limited edition watch will be worn by six-time V8 Supercars champion Jamie Whincup and five-time Bathurst winner Craig Lowndes as they prepare for Australia’s toughest endurance test which begins at Mount Panorama next week.

A limited run of 1000 watches will be released with collector’s edition packaging and an individually numbered card for identification. The model will be available in two versions that feature either a modern stainless steel band or a classically designed leather band.

“Speed, intelligence, advanced technology and dynamic design are the key elements we at Red Bull Racing Australia strive to create and innovate in a highly competitive racing environment,” said Team Manager Mark Dutton.

“Those elements also shape the Casio EDIFICE approach and it’s exciting that we’ve been able to work together to create a limited edition watch that everyone in the team will be proud to wear on their wrist.”

“Pursuing outstanding accuracy has always been the priority of Casio EDIFICE engineers, so collaborating with the Red Bull Racing Australia team was a natural fit, with both having such a strong emphasis on precision to the second,” said National Marketing Manager of Casio Timepiece, Sandra Cal.

EDIFICE features a vast array of functions and controls realised through advanced technology that runs the uniquely designed watch hands and disk dials. Both models are priced at $299 and will be available from the Red Bull Racing Australia online store, as well as other stockists Angus & Coote, Wallace Bishop and Myer.

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