Partnerships galore for Supercars ahead of 2018 season opener
The Virgin Australia Supercars Championship begins this weekend with a host of long-term partners inking new deals to continue their support for the 2018 season and beyond.
Following this morning’s announcement that Vodafone has signed a new deal as the naming rights sponsor of the GC600 and the Safety, Medical and Course Cars through to at least 2020, other partners have today announced they too have renewed their support for the largest touring car category in the world.
After the success of an initial partnership in 2017, Queensland-based construction giant Watpac has signed on as the naming rights partner of the 2018 Watpac Townsville 400.
WD-40 will remain the naming rights partner of the WD-40 Phillip Island 500 for 2018 and its position as the Official Multi-Use Product of Supercars.
MTAA Super Split times on Supercars broadcast will continue to be supported by MTAA Super, with MTAA Super committing to a new two-year deal as the Official Superannuation Partner of Supercars.
Pulsar has announced it will produce a limited-edition watch after signing a new deal as the Official Timing Partner of Supercars for the next two years.
Red Bull has signed a one-year extension as the Official Energy Drink of Supercars while Coca Cola Amatil has signed a two-year extension to remain the Official Soft Drink Partner.
Today’s announcements continue Supercars recent success of renewals with some if its biggest partners, including Supercheap Auto announcing an extended-deal to continue as the naming rights partner of the Supercheap Auto Bathurst 1000 until at least 2020 and ARMOR ALL continuing in its position as the naming rights partner of Armor All Qualifying sessions and Pole Position – extending its deal for another year as the Official Car Care Sponsor.
On top of renewals, Supercars is also welcoming new partners to the sport this year.
Earlier this week, Mrs Mac’s announced it will be the Championship’s Official Savoury Pastry Partner for 2018 to provide 100% Australian made pies, sausage rolls and savoury treats to all of Supercars events this year.
Another new partner, Bisley Workwear, has also announced that it is supporting Supercars providing all Supercars staff with uniforms and workwear for 2018.
Supercars Acting CEO, Shane Howard, says today’s announcements showcase the sport’s healthy relationship with some of Australia’s biggest corporate partners.
“These announcements are obviously great news for the sport, which is widely regarded as one of the best and most entertaining motorsport categories in the world.” Howard said.
“Some of these relationships span decades, which shows just how much these industry leaders value their partnership with Supercars and the value it has brought them for many years.
“Supercars is broadcast into 94 countries and 263 million homes. Neilsen data shows the majority of our partners managed to record increase in value year on year following the 2017 season.
“Partnerships like these allow us to look to the future and we are very proud to have the support of these companies for 2018 and beyond.”
Supercars can also announce several new partnerships for the exciting new support category, the ECB SuperUtes, which hits the track for the very first time today.
Shell V-Power will be the Official Fuel Supplier of the ECB SuperUtes Series, providing diesel to all competitors taking part in the inaugural series.
Opposite Lock has signed a two-year deal as the Official 4×4 Accessory Retailer for the category, while Caltex Delo has signed a one-year deal as the Official Oil & Lubricant Partner for SuperUtes in 2018.
Last week, AUSblue a leading Australian-owned and operated solutions manufacturer was announced as another key partner for the 2018 ECB SuperUtes series which made its on-track debut this morning on the opening day of the Adelaide 500.
The 2018 Virgin Australia Supercars Championship officially begins tomorrow with the opening practice sessions on the streets of Adelaide.