Ortho teams up with NASCAR star Biffle
Roush Fenway Racing has announced that Ortho and its complete line of home, lawn and garden pest control products will serve as the anchor partner on the #16 NASCAR Sprint Cup Series (NSCS) entry driven by two-time NASCAR Champion Greg Biffle in a multi-year deal.
“I am thrilled to have Ortho on board,” said Biffle, who is looking to become the first driver to win championships in all three of NASCAR’s major series.
“I spend a great deal of time outside and do a lot of work on my home myself, and I understand how important their products can be. They have a great history and it will be an honor to have a brand of their stature and reputation on our No. 16 Ford Fusion moving forward.”
Ortho makes its debut on the #16 car next week at Atlanta Motor Speedway, and will appear on the car for two more races this season before becoming the anchor partner in 2015.
“Roush Fenway Racing, Greg Biffle and the #16 Ford are a natural partner for Ortho,” said Mike Sutterer, Vice President of Ortho and Regional Marketing. “Like Ortho, Greg and Roush Fenway Racing have a long history of success, including being number one. We feel Greg and his crew will enable us to engage with fans and highlight our great brand. Needless to say, our entire team is excited to see the new car on the starting grid and in victory lane.”
Biffle, who has started 750 NASCAR races, first joined Roush Fenway in 1998, driving to NASCAR championships in the Truck Series in 2000 and in the NASCAR Nationwide Series (NNS) in 2002. A perennial championship contender, Biffle has qualified for the NASCAR ‘Chase for the Sprint Cup’ in five of the last six seasons; with a runner-up finish in 2005. He boasts 55 NASCAR wins, with 19 in the NSCS, including Ford’s historic 1,000th NASCAR win last season at Michigan.
Ortho’s parent company, Scotts Miracle-Gro teamed with Roush Fenway from 2005 until 2011, teaming for 12 wins and 14 poles across all three of NASCAR’s major series. Mark Martin drove the Scotts Ford F-150 to six victories in the NASCAR Truck Series, while Carl Edwards captured the 2007 NNS Championship carrying Scotts colors.