Nissan Enhances Fan Activations For 2016 Motorsport Season
– Nissan ‘Best Seats In The House’ expanded for 2016
– Nissan ‘Engineering Station’ gives fans access to Nissan Motorsport engineering data
– #23 NISMO Nissan Altima V8 Supercar to debut special street circuit livery
– Fans delivered exclusive content via ‘Live To Race’ email newsletter
– VIDEO: Nissan ‘Engineering Station’ explained https://youtu.be/PkKzjVcptg8
MEDIA RELEASE: Nissan will enhance its fan activations for the 2016 motorsport season, beginning with the Clipsal 500, the opening event of this year’s V8 Supercars Championship, in Adelaide this weekend.
“Nissan is continually striving to deliver more engaging experiences for motorsport fans,” said Nissan Motor Co. (Australia) Managing Director and CEO Richard Emery.
“We were pleased with the reception our activations received last year, and with the introduction of the Nissan ‘Engineering Station’ at the back of the team garage, we hope to offer even more excitement and access for fans in 2016.”
Activations at the Clipsal 500 in Adelaide follow the Nissan efforts at last month’s Bathurst 12 Hour, highlighted by over 300,000 viewers from 196 different countries for NISMO.tv’s coverage of the event via YouTube.
Nissan ‘Best Seats In The House’
After proving popular with fans through 2015 and at the recent 2016 Bathurst 12 Hour, the Nissan ‘Best Seats In The House’ activation has been expanded to incorporate a VIP circuit viewing platform for Nissan fans and owners.
As well as the viewing platform, the Nissan ‘Best Seats In The House’ stretch Cube will be taking fans around the circuit precinct to various vantage points of the famous Adelaide Parklands street circuit.
The Nissan ‘Best Seats In the House’ activation is situated on the inside of Turn 11 at the Clipsal 500 this week.
Nissan ‘Engineering Station’
A new addition for 2016 is the Nissan ‘Engineering Station’, a Formula 1 style engineering stand that will be available for fans to access at the rear of the Nissan Motorsport V8 Supercars team garage in the pit paddock.
Fans will be able to access live telemetry and information during each session, very similar to the data viewed by the team’s Race Engineers. As well as telemetry from the team’s Nissan Altima V8 Supercars, fans will be able to watch live timing and TV broadcasts, as well as commentary and driver/engineer team radio communications.
The Nissan ‘Engineering Station’ will ensure that fans visiting V8 Supercars events in 2016 will have more access to the sport than ever before.
Michael Caruso’s #23 NISMO Nissan Altima V8 Supercar ‘street fighter’
Michael Caruso’s #23 NISMO Nissan Altima V8 Supercar will feature a chrome look at street events of the V8 Supercars Championship this season. The Altima features the same design that was unveiled at the Phillip Island Grand Prix Circuit in January, carrying the factory racing colours of Nissan and NISMO, but in a spectacular chrome vinyl.
“I was already a huge fan of our 2016 NISMO livery, but when I saw it in chrome for the first time I was really, really impressed,” said Michael Caruso.
“Internally, once Nissan decided that we would use the same design but in chrome vinyl for the street circuit events this year, we dubbed it the ‘street fighter’ livery. I’m sure everyone will agree that the #23 Altima lives up to that nickname in its new chrome colours.”
Nissan ‘Live To Race’ Email Newsletter
The commitment of Nissan to engage motorsport fans is not solely based on racing events. For fans away from the circuit, the best way to keep up to date with Nissan motorsport activities in Australia, Europe, Japan or United States, is to subscribe to the Nissan ‘Live To Race’ fan email newsletter, which will feature exclusive content each month.
‘Live To Race’ will follow Nissan cars, drivers and teams in V8 Supercars, Super GT, Pirelli World Challenge and Blancpain GT, where Australia’s GT Academy winner Matt Simmons will race in the Endurance Cup in 2016.