Kimberly-Clark extends partnership with JTG Daugherty Racing
The Kimberly-Clark Corporation will continue to back NASCAR driver AJ Allmendinger having extended its sponsorship agreement with JTG Daugherty Racing.
“We’re happy Kimberly-Clark Corporation has extended our partnership through 2017,” JTG Daugherty Racing co-owner Tad Geschickter said.
“This company has been with us for five years now. We have worked hard to align ourselves with their corporate values and business objectives.
“We are excited that they saw a positive return on investment and chose to continue to invest in the sport with JTG Daugherty Racing.”
Kimberly-Clark Corporation’s essential brands touch nearly one in four people globally every day by placing consumers at the center of everything they do.
Billions worldwide choose their products to make a positive difference in their lives. Kimberly-Clark holds the top two brand share positions in more than 80 countries.
“Kimberly-Clark has some of the most easily recognizable brands that my family and friends have used all our lives,” Allmendinger said.
“I like what Kimberly-Clark is all about and that’s ‘Leading the world in essentials for a better life.’ I like their philosophy and they are a good fit for our JTG Daugherty Racing family as we put the best product on track for millions of brand-loyal fans. I
“I’m also looking forward to seeing how they continue to activate in our sport. Their big promotion last year was actually winning my SCOTT® Products race car and this year they are giving away two $25,000 grand prize bathroom makeovers with their ‘Pic to Win’ sweepstakes. They are an awesome company that I’m proud to represent and look forward to doing so for years to come.”
“The family at JTG Daugherty Racing does a great job of representing Kimberly-Clark Corporation and our family brands,” said Grant LaMontagne, President, North America Consumer Sales. “We look forward to a continued partnership that delivers retail sales and solid results in the NASCAR Sprint Cup Series.”