Hog’s Australia’s Steakhouse and DJR Team Penske have announced an extension of their partnership for the 2018 Virgin Australia Supercars Championship.
The productive partnership that began in 2016, and included a breakout season for the team in 2017, sees Hog’s branding prominently displayed on the front bumper of the No.12 and No.17 Shell V-Power Racing Team Fords.
The brand will also receive associate branding on the helmets of Shell V-Power Racing Team drivers Scott McLaughlin and Fabian Coulthard. Both drivers starred alongside Dick Johnson in a series of television commercials for Hog’s throughout 2017.
Dick Johnson, Fabian Coulthard and Scott McLaughlin starred in a series of commercials for Hog’s throughout 2017.
Following on from a successful two years to open the partnership, Hog’s Marketing Manager Greg ‘Disco’ Miller said that renewing the relationship was an easy decision.
“We’ve been involved in sport, and Supercars racing, for two decades and the partnership we have with DJR Team Penske is one of the best we’ve ever had,” said Mr. Miller.
“As a result of the partnership, we’re seeing genuine return on investment through multiple channels – branding exposure, in-store promotions, driver appearances, member nights and team dinners. It works on many levels.”
DJR Team Penske Team Principal Ryan Story said that cultivating long-term partnerships with industry-leading brands is a key motivator for the team.
“Hog’s is an Australian success story, and began in Queensland, just like Dick and our team. We’re proud to be associated with them, and look forward to a fruitful partnership for years to come,” Mr. Story said.
DJR Team Penske’s Shell V-Power Racing Team will hit the track for the first time in 2018 at the Sydney Motorsport Park test day on February 16. The opening event of the season, the Adelaide 500, runs from March 1-4.