Hino extends Supercars partnership
Just over a month before the launch of one of its most significant models in a decade, Hino Australia today announced a new three-year extension of its partnership with the Virgin Australia Supercars Championship.
Utilised as a dynamic platform to generate both brand exposure and engagement with its dealer network and customers, Hino says the existing Supercars partnership which began in 2016 has played a key role in its marketplace success.
“I am very pleased to confirm that Hino has extended its partnership with Supercars for a further three years,” said Bill Gillespie, Hino Australia’s General Manager of Brand and Franchise Development.
“Our Supercars partnership has delivered everything we wanted to achieve, and more, which is not surprising given that racing is in our DNA,” said Mr Gillespie, referencing Hino Team Suguwara’s 26 consecutive finishes and nine consecutive class wins in the gruelling Dakar Rally.
“We credit the Supercar involvement with delivering a level of brand and dealer engagement that has been a key factor in strengthening our status as the fastest growing truck brand in Australia.”
“Our relationship with Supercars also provides us with a unique opportunity to promote our Hino Advantage suite of business solutions, including our unique capped price service offer.
Appointed again as the Official Light & Medium Duty Truck and Bus Sponsor for the Supercars Championship, Hino now adds status as the Official Towing Vehicle at Supercars-promoted events including Bathurst, Sandown, Gold Coast, Townsville, Newcastle and Sydney.
“Hino has been a long and fantastic partner, we are delighted to continue the relationship for another three years,” Supercars CEO Sean Seamer said.
“It has been a pleasure to work with Bill and the Hino team, creating a wide range of ways to showcase and build their brand.”
During the three years of the extended partnership Hino will continue to be very visible at Supercars events with its Hino Hub providing regular race information and statistical updates throughout the Foxtel and Network Ten television broadcasts, as well as strategic trackside signage.
Mr Gillespie continued:
“Safety Car Rides and Pre-race Grid Walks are other benefits of the partnership that enable us to offer a memorable trackside experience to our customers and our dealer network , which is very powerful and important tool for us in this business-focussed investment.
“Given the demographic profile of Supercars, whether live at track, through TV or online, this partnership connects with our customers, and we look forward to another successful three years.
“It’s an exciting time at Hino with today’s announcement, continued monthly sales success, and the upcoming launch of the 500 Series Standard Cab model in November 2018,” concluded Mr Gillespie.