Erreà Sport becomes Official Partner to the Sauber F1 Team
For the 2017 Formula One World Championship, Erreà equips the Sauber F1 Team with specially designed teamwear as well as travel gear. The sportswear brand will also distribute selected official team collection articles for merchandising purposes. Besides the brand visibility on the team and travel gear, the logo can also be seen on the headrest of the Sauber C36-Ferrari. Erreà not only dresses the team members, but also the Sauber C36-Ferrari with car covers that keep the Sauber C36-Ferrari cozy and dry during rest times.
Monisha Kaltenborn, Team Principal:
“We are very pleased to welcome Erreà on board as an Official Partner to the Sauber F1 Team. A successful family business, Erreà maintains its position as an important player in the competitive sporting goods industry. State-of-the-art manufacturing techniques are the key for success – not only in the sporting goods industry, but also in Formula One. Erreà and Sauber have valuable attributes in common: the ambition to strive for innovation, quality and perfection combine the values that both brands live by every day. We are looking forward to a successful partnership in the future.”
Angelo Gandolfi, President, Erreà Sport S.p.a.:
“In Sauber F1 Team, we see a like-minded, ambitious team. We look forward to bringing our experience in the development of unique merchandise and original teamwear design from other sports such as football, volleyball, basketball and rugby to the team. We are tremendously excited to be working with the team as they set out to return to former successes. We are proud to have been selected as a partner to join them on this journey. 2017 will see Formula One race cars look radically different to anything seen in recent years. We look forward to the launch of the Sauber C36-Ferrari and the Erreà brand taking position on what promises to be a dynamic new livery for our Swiss partners. The Sauber F1 Team represents a level of professionalism we have experienced only at the very pinnacle of other sports in which we work. We look forward to launching our first range of merchandise to fans of the team and fans of the sport in the coming weeks.”
Erreà Sport is an Italian company specialised in the manufacture of technical sportswear, and an international business active in 80 different countries. Founded in 1988, Erreà is a leading brand, universally recognised as being synonymous with quality, expertise and competence in sports. Erreà has around 2,000 stores in over 80 countries around the globe, producing 4,000,000 articles every year. For more information, please visit: http://en.errea.com/.