CUB signs three-year deal as Supercars’ beer and cider partner

Carlton & United Breweries (CUB) and Supercars are excited to announce a new three-year partnership that will see CUB becoming the official beer and cider partner of the Repco Supercars Championship until the end of 2024.

The new partnership means CUB’s incredible portfolio of products including Victoria Bitter, Carlton Draught, Great Northern Super Crisp, 4 Pines Pacific Ale and Somersby Cider will be on offer for fans to enjoy trackside and in hospitality suites.

CUB’s Glenn Thiele, General Manager – Field Sales & On Premise, was pleased to reaffirm CUB’s
proud sponsorship of Supercars, which first began over 20 years ago.

“We’re delighted to reignite our partnership with Australia’s top motorsport category and see CUB products served to fans at events over the next three years,” Thiele said.

“CUB has a rich history with Supercars and we’re proud to be continuing to develop world-class fan engagement initiatives to support this world-class Championship.”

Supercars General Manager – Commercial, Jamie Black said the Supercars and CUB partnership would deliver great outcomes for two of Australia’s most iconic brands.

“We warmly welcome CUB as the official beer and cider partner of Supercars for the next three years,” Black said.

“There is a terrific alignment with Supercars partnering again with Carlton & United Breweries. Both Supercars and CUB are iconic brands in Australia with a rich history.

“We look forward to working with CUB on everything from promotional opportunities right through to engaging between one another’s corporate networks.

“This new partnership comes at an exciting time for our sport with Gen3 hitting the track in 2023 and we are delighted CUB is joining us on this journey.”