Coffex Coffee Roasters renews partnership with Porsche Cars Australia for 2021 season
An integral part of the service Porsche provides to its teams and drivers at each event would only be possible with the support of partners Coffex Coffee Roasters, who have renewed their support of Porsche Paynter Dixon Carrera Cup Australia and Porsche Michelin Sprint Challenge series for the 2021 season.
Coffex has been closely aligned with the Carrera Cup Australia series since the start of the 2015 season when it began as the Official Coffee Supplier of Australia’s premier one-make series, providing coffee, tea and associated products to all involved in each series.
The Coffex Coffee bar is traditionally the most popular feature within the Carrera Cup Australia hospitality lounge at each event and provides a place for teams, partners and drivers to relax and enjoy premium, locally roasted – and, above all, the freshest – coffee from professional baristas.
For 2021, the proudly Melbourne brand will again receive integrated Coffex branding in the Porsche hospitality area, on every vehicle, and communications across Porsche’s websites and social media channels. Coffex also continues as the naming rights partner to an exclusive behind-the-scenes video series, dubbed the Coffex Backstage Pass.
The series will be shot by Porsche at each Carrera Cup event and give fans an insight into the Porsche life at every circuit, by showcasing profiles on leading teams, drivers and personnel as well as highlighting aspects of the Porsche Paynter Dixon Carrera Cup Championship that set it apart from other categories in Australia.
Porsche Cars Australia Head of Motorsport, Troy Bundy: “We are thrilled to continue our strong partnership with Coffex Coffee Roasters into the 2021 season. The benefits Coffex provide at each event play a crucial role in the overall racing experience for our drivers, teams, sponsors and this is evident from the tremendous feedback we receive. The 2021 partnership is vital in allowing us to continue to enhance and innovate the on- and off-track experiences for our motorsport customers.”
Coffex Coffee Roasters, Managing Director, Fong Loong: “We are once again, very proud to be the Official Coffee Supplier of Porsche Paynter Dixon Carrera Cup Australia and the Porsche Michelin Sprint Challenge Series. With the Coffex Backstage Pass, we would like to give audiences a glimpse into the role that Coffex Coffee Roasters plays behind the scenes at every race. The event is truly a highlight in the Australian events calendar for us and we look forward to supporting Porsche Cars Australia for many more years.”
Round 1 of the Porsche Paynter Dixon Carrera Cup Australia season takes place from the 19-21 March in Sandown International Raceway, while Porsche Michelin Sprint Challenge gets underway at the Phillip Island Grand Prix Circuit from the 12-14 March.
About Coffex Coffee Roasters:
Born in 1959, Coffex Coffee Roasters has a rich and diverse heritage in Melbourne. Our founding goal was to deliver premium, locally roasted and, above all, the freshest coffee to baristas and coffee lovers – and we have been doing so, ever since. Locally roasted in Brunswick, Victoria; Coffex Coffee Roasters is now one of the largest coffee roasters in the southern hemisphere. As part of its partnership with Porsche, Coffex’s perennial crowd favorite and multiple award winner – Superbar blend is served in the Porsche Lounge at every Carrera Cup Australia event.
Coffex Coffee Roasters – https://www.coffex.com.au/
For more coffee information and videos, follow the Coffex Coffee Roasters social pages: Instagram – @CoffexCoffeeRoasters / Twitter – @CoffexCoffee / Facebook.com/CoffexCoffee
Coffex Backstage Pass
VIDEO: Episode 1 – Richard Crail https://www.youtube.com/watch?v=2UysKeK7Ykk
VIDEO: Episode 2 – Michael Ritter https://www.youtube.com/watch?v=_Fx-UwwgJcE