For the second year, Australia’s leading equipment hire company Coates Hire, has secured the naming rights to this international event that puts Coffs Harbour on the world stage and brings unrivalled economic benefit to northern NSW.
The crowd favourite this year is sure to be Coates Hire Racing ambassador and Hyundai WRC factory driver Australian Chris Atkinson.
Atkinson spent last year as the development driver for Hyundai and is responsible for the stellar performance of the i-20 that has already scored a podium finish in its debut year.
Doing their best to deny Atkinson a win on home soil will be factory teams from VW, Citroen and Ford as well as many top-flight privateer and semi factory teams from around the world.
Announcing the continuation of the naming rights sponsorship Coates Hire’s Head of Marketing, Jeremy Hill said: “We are delighted to once again present this world-class event and look forward to watching Coffs Harbour swell with rally fans and teams and witness the world’s finest drivers, co-drivers and teams tackle the forests in the surrounding area”.
Rally Australia Chairman Ben Rainsford said: “Rally Australia welcomes Coates Hire for another year as naming sponsor of this great event. Coates Hire brings its unrivalled expertise and resources to a partnership that is both professional and promotional. With its involvement in Australia’s biggest international motorsport events, there is no better company to provide our extensive infrastructure and logistical needs”.
“As a Coates Hire ambassador It’s fantastic the guys will once again partner Rally Australia and support one of the country’s premier, international motorsport events” said Chris Atkinson.
“Last year’s event was a fantastic success in 2013 and with even more exciting additions such as the Hyundai Super Special Stage, the Coffs Coast is set for even more action.
“I’m really looking forward to heading out on the stages behind the wheel of the Hyundai Shell World Rally Team i20 WRC and we’ll be charging hard for the home crowd in September” he added.
