Coates Hire, Australia’s largest equipment hire company, has renewed its partnership with the Virgin Australia Supercars Championship for a further three years.
It takes the partnership between Supercars and Coates Hire beyond a decade, including the Coates Hire Leaderboard which features in Supercars televisions broadcasts across Australia and integrated throughout Supercars digital and social media channels.
As the Official Equipment Hire Partner of the Supercars Championship, Coates Hire will provide Supercars with the essential equipment and services required to deliver nine events across the country, including the Supercheap Auto Bathurst 1000, Vodafone Gold Coast 500 and the Watpac Townsville 400.
Coates Hire has also renewed its Naming Rights Sponsorship of the Supercars grand finale event, the Coates Hire Newcastle 500, which is on this weekend.
Supercars Chief Executive Officer Sean Seamer welcomed the news Coates Hire has chosen to extend its sponsorship of Supercars.
“I am delighted to continue our fantastic partnership with Coates Hire until the end of the 2021 Supercars season,” Seamer said.
“Coates Hire is an integral part of the team which helps make our events happen. Working together, we share a passion for producing fantastic experiences for millions of fans in all regions of Australia.”
With a history of more than 130 years, Coates Hire supplies equipment and temporary infrastructure services to wide variety of markets including Government, engineering, building construction, maintenance, mining and resources, manufacturing and events.
Coates Hire Chief Executive Officer Jeff Fraser said: “As proud Australian owned company, we are pleased to be able to bring our expertise to the successful staging of these events and continue our affiliation with a sport that both benefits communities around Australia and resonates well with our customers and team.
“Coates Hire has been working with Supercars events for the past 16 years. As a major sponsor of the Championship, we share the passion, energy and thrills that comes with world-class motor racing.
“But we’re much more than just a sponsor. The Coates Hire team is the backbone of Supercars events. From the initial planning stages, to the event set up, the passion and energy from all levels of the partnership is evident.
“Coates Hire contributes significantly to ensure that Supercars events throughout Australia are brought to life through the supply of generators, power distribution units, lighting towers, temporary buildings, toilets, a whole range of materials handling and access equipment used to both place and hold the temporary infrastructure required to make the events happen.”
The Coates Hire Newcastle 500 decides this year’s Championship on the streets of Newcastle this weekend and is broadcast live national on FOX Sports, Network TEN and to more than 300 million homes worldwide.