Bryan Herta Autosport unveils new primary sponsor
Indianapolis 500 winning team Bryan Herta Autosport announced today that Integrity Energee Drink will be the primary sponsor of the No. 98 BHA/BBM w/ Curb Agajanian entry driven by Jack Hawksworth in the 2014 Verizon IndyCar Series.
Integrity Assets Group, Inc. created Energee to not only adjust or increase energy during the day, but also to carry loads of nutrients, antioxidants, vitamins, phytonutrients and other valuable ingredients that promote health and well-being in the human body. Indycar fans will be invited to “Join the Family” of Integrity associates at Indycar venues throughout the season.
“Integrity Assets Group was founded with a vision to supply and distribute products and services that make a real difference in the communities we serve,” said Integrity Assets Group, Inc. CEO A. Al-Ajluni. “Integrity Energee Drink is our newest offering and we couldn’t be more excited to launch this healthy lifestyle energy drink alternative through the fast-paced world of IndyCar racing.
“The question we are asked most is, ‘Where do I find Energee?’ We will be using our IndyCar partnership to share the answer to that and a variety of questions with the many racing fans and our Integrity family in the coming weeks. Stay tuned!”
Team Co-Owner Bryan Herta commented, “Integrity Energee Drink has tapped into the high demand energy drinks marketplace with an exciting product designed to taste great and promote well being in the human body. Indycar provides Integrity the perfect platform to promote and launch their Energee Drink and we are proud they have joined our current partners Castrol Edge, LegalShield, Curb Records and the Collection Auto Group as primary sponsor for the balance of the season. I look forward to celebrating in Victory Lane with Energee.”
Integrity Energee will be featured on the No. 98 car starting at the inaugural Grand Prix of Indianapolis this weekend. Teams will have three practice sessions on the 14-turn, 2.434-mile road course before qualifying takes place Friday afternoon from 2-3:10 p.m. ET.
Race coverage begins on ABC starting at 3:30 p.m. on Saturday, May 10. The green flag will drop for the 82-lap race at approximately 3:50 p.m.
The Grand Prix of Indianapolis kicks off the month-long celebration leading up to the 98th running of the Indianapolis 500, where BHA will look to follow up its 2011 win and earn another trip to Victory Circle.