2019 Dakar Rally Champion, Toby Price to be the face of the BFGoodrich Tires #EscapewithUs campaign.
On the back of their heroic victories on the gruelling 2019 Dakar Rally, Toby Price (Bike Category) and BFGoodrich Tires (Car category) have teamed up to launch a new Australian brand campaign in April this year.
The #EscapewithUs campaign centres around positioning BFGoodrich as an ‘enabler’ for customers to live their outdoor passions. Whether it is finding the perfect wave, trail or off-road track, BFGoodrich allows passionate people to reach the iconic destinations they crave and do what they love.
The BFGoodrich Mud-terrain T/A KM3 and All-Terrain T/A KO2 have been in high demand in Australia. Key technological advances in these products allow each and every enthusiast to make the most of their time outdoors without having to focus on tyres.
In addition to Price, BFGoodrich Tires has also aligned with their Australian brand ambassadors to produce compelling content for selected activities.
The #EscapewithUs BFGoodrich ambassadors include:
– Toby Price (2018 FIM World Cross Country Champion, Finke Desert Race champion & Dakar legend)
– Carlisle Rogers (Magazine editor & renowned overlander / fisherman)
– Mikey Wright (Australian WSL Pro surfer)
– Simon Evans (2018 SXS Australia Champion & former Australian Rally Champion)
– Scott Mason (Magazine editor & avid off-roader / photographer)
On the launch of the campaign, Marketing Manager for BFGoodrich Tires Australia, Swaroop Tulsidas, said, “There is no better place than Australia to enjoy a wide variety of outdoor activities. #EscapewithUs is about sharing the passion that fuels our brand ambassadors to other like-minded Australians.”
“Consumers can rely on BFGoodrich to escape to their dream destination and get back safely. The learnings we have taken from extreme conditions like the Dakar and Baja 1000 Rallies have helped shape our latest products like the All-Terrain KO2 and Mud-Terrain KM3. This means that our tyres can handle the harshest
terrain and conditions.”
“To be part of the campaign, we encourage all our customers to share their amazing outdoor experiences and content with the hashtag #EscapewithUs on their favourite social media channels.”
Interested parties can follow the video release and #EscapewithUs campaign content via the BFGoodrich Tires Australia website http://bfgoodrich.com.au/escape-with-us as well as the @bfgoodrichaunz Facebook page.