AUSblue signs on as key partner for inaugural ECB SuperUtes Series

Support continues to grow for the inaugural ECB SuperUtes Series with Australian-owned and operated, AUSblue signing on as an official partner for 2018.

AUSblue, provides wholly integrated AdBlue® Solutions to the Australian public and will support the ECB SuperUtes series for at least 2018.

The ECB SuperUtes will be an official support category for the 2018 Virgin Australia Supercars Championship, making an appearance on-track at eight of the largest events of the season; Adelaide, Winton, Townsville, Ipswich, Sandown, Bathurst, Gold Coast and the season finale in Newcastle.

Today’s announcement comes just 7 days out from SuperUtes first-ever race at the Adelaide 500, where the dual-cab turbo diesel models will storm onto the circuit, representing a whole new automotive segment on-track.

In its first ever year of competition, the ECB SuperUtes Series feature six manufacturers; Toyota (Hilux), Ford (Ranger), Mitsubishi (Triton), Isuzu (D-max), Holden (Colorado) and Mazda (BT-50).

Supercars General Manager- Commercial, Jamie Black said he is thrilled about support the support from AUSblue leading into first event of the season at the Adelaide 500 next week.

“The ECB SuperUtes Series are privileged to be in partnership with premium quality brand such as AUSblue,” Black said.

“The SuperUtes Series will offer something different for fans, that they have never seen before and we are thrilled that a new partner has come on board to support this great category.”

Director of AUSblue, Andrew Morrell, said the company has had a long association with the Virgin Australia Supercars Championship, and is excited to get behind the first-ever ECB SuperUtes Series.

“Supporting SuperUtes provides us the opportunity to promote our AdBlue® products directly with racing fans,” Morrell said.

“As the premier AdBlue® supplier in Australia and New Zealand, we think the relationship with SuperUtes is a good fit to promote our business and to partner with this exciting new category of motor racing.”

The first ever ECB SuperUtes race will be run on Thursday, 1st March to help kickstart the 20th anniversary of the Adelaide 500. For more information head to