ADLED throws its support behind APC

The Adled Australian Production Cars will hit Sydney Motorsport Park across Nov 11-13. pic: Nathan Wong

The Adled Australian Production Cars will hit Sydney Motorsport Park across Nov 11-13. pic: Nathan Wong

MEDIA RELEASE: Queensland-based Digital Advertising company, ADLED, has signed on as naming rights sponsor for this weekend’s final round of the 2016 Australian Production Cars, to be held at Sydney Motorsport Park across November 11-13.

This multi-faceted company is focused on delivering exciting solutions to Suppliers, Buyers and the end Customers of one of the fast-growing Advertising Media in Digital Out of Home (Dooh) Advertising – LED Billboards and Displays.

“We will be launching a new network early 2017. With our founding Companies, as pioneers in Digital Led technologies in Australia, and our business partners, we will be expanding with a new Digital Led Display Network through 2017/18,” ADLED Chief Executive Officer, Rob Sharp said.

“We have a long-term relationship with Iain Sherrin (category manager) and Australian Production Cars through one of our founding company’s “SS Signs and Vehicle Wraps”, which has supported most forms and categories of motorsport over many years.”

“APC’s holds the interests of many of us. It is the class that most people can relate to! It is about the cars that are brought from the showroom floor, driven daily and can be in reach of many of us. It is great to see the fans getting behind them a lot more, you can see the category has experienced such growth and support of late. As the supplier of APC banners across 2016, we wanted to show our continued support as the 2016 season winds up and we start looking towards 2017”

APC category manager Iain Sherrin welcomed ADLED to the category, who will feature on windscreen banners of all 30+ cars hitting Sydney Motorsport Park this weekend.

“We have a long relationship with Rob Sharp and the businesses behind ADLED, so we are ecstatic to be able to grow our relationship with them even further,” Sherrin said.

“All of our competitors will be running ADLED signage this weekend, and we are looking forward to a great weekend ahead with more than 30 cars and in excess of 60 drivers hitting the track for our final round of 2016.

“It has been such a growth year for our category and 2017 is already shaping up to be even bigger and better, so to have the support of companies such as ADLED means a lot to us as we look to keep on growing.”

For more information on ADLED, visit

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For information on Arrive and Drive packages, please click here.
For series information, eligibility info, entry forms and more, please click here.

Round – Venue – Date – Format
Round One – Mount Panorama, Bathurst – April 14-16 – Hi-Tec Oils Bathurst Six Hour
Round Two – Winton Motor Raceway – June 9-11 – 2 x 300km races
Round Three – Sydney Motorsport Park – July 7-9 – 3 x one hour races
Round Four – Queensland Raceway – August 4-6 – 2 x 300km races, including Fight in the Night
Round Five – Phillip Island – September 8-10 – The Island Four Hour
Round Six – Wakefield Park – November 4-5 – 2 x 300km races