Dorna Sports, Accenture and Shell renew partnership in the mentoring of young riders

thumbMEDIA RELEASE: Sports management company Dorna Sports has teamed with Accenture and Shell to launch their interactive mentorship program for 2016 with a fresh intake of 21 motorcycle riders from across Asia-Pacific who will compete in this year’s Shell Advance Asia Talent Cup.

The program, called CHAMPS (Creating Higher Ambitions, Mentoring Program Success), will run for the second year.

It aims to help racers build essential communication and interpersonal skills that will augment their careers.

Accenture volunteers provide the participants with one-on-one mentoring in interview techniques, writing skills and professional development.

The comprehensive eight-month CHAMPS curriculum will provide the racers with access to Accenture’s Learning Exchange, which has more than 50 courses ranging from career and professional development to technology and financial literacy.

Each online class is around 15 minutes long, in English, can be accessed from a variety of devices and taken as many times as a participant likes, in any order.

In addition, the participants will receive one-on-one mentoring from Accenture volunteers based in Indonesia, Japan, Malaysia, and Thailand.

Pau Serracanta, Managing Director, Commercial Area at Dorna Sports: “Last year we started our relationship with Accenture and we are delighted that this year the riders of the Shell Advance Asia Talent Cup can once again enjoy the CHAMPS program. For Dorna it is very important that besides all of the sporting skills, riders can learn English, the most used language when aiming to become a professional racer”.

Thomas Chew, Managing Director, resources client lead, Accenture in Malaysia: “It has been a rewarding year in 2015 and Accenture is excited to once again team with Dorna Sports and Shell to bring our expertise, leverage the power of digital enablement, and foster professional development amongst an already talented and promising group of professional athletes. We share a commitment to making an impact on the lives of these young riders by providing them with the skills they need to be professional motorcycle riders.”

Vivek Pareek, Global Brand Manager, Shell Advance: “The Shell team & I are excited about the launch of CHAMPS program in 2016. It is great to see it become a multi-year program. The program resonates with one of Shell’s core principles of Talent development. Therefore, one of our Talent Development Leader from Shell in Qatar is very pleased to join the launch event. Thanks to Accenture and Dorna Sports for running the program in partnership with us.”

Alberto Puig, Director of Shell Advance Asia Talent Cup: “We are pleased to work with Accenture because English is very important for the world of racing. These guys will grow, and they will travel around and they have to understand that there are many important things in this life and the English will be very useful”.