• Login
  • Register
Speedcafe.com
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • SUPERCARS
  • F1
  • MOTOGP
  • NASCAR
  • INDYCAR
  • GT & ENDURANCE
  • KARTING
  • RALLY
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • Feed
  • Calendar
  • Results
  • Photos
  • Podcasts
  • Shop
Speedcafe.com
  • Supercars
  • F1
  • NASCAR
  • IndyCar
  • GT & Endurance
  • Karting
  • Bikes
  • Rally
Home F1

Alfa Romeo renews naming rights deal with Sauber

Mat Coch
Mat Coch
15 Jul 2021
Mat Coch
//
15 Jul 2021
// F1
A A
0
Alfa Romeo renews naming rights deal with Sauber

Sauber will continue to be known as Alfa Romeo

The Sauber Formula 1 team will continue to be known as Alfa Romeo for the near future after inking a new branding agreement with the auto manufacturer.

Since 2018 the Swiss based squad has adopted the Alfa Romeo moniker, with the new deal extending that in a ‘multi-year agreement’.

In May, team boss Frederic Vasseur revealed discussions regarding the extension were ongoing, and that he was hopeful of a successful conclusion.

That has now been confirmed, with the Sauber squad to carry on under the Alfa Romeo banner.

“We are delighted to be announcing the extension of this partnership,” said Vasseur.

“Alfa Romeo have been an incredible companion over the last few years, and we are even more excited about the chapters that are yet to come.

“The new regulations are giving us the chance to make another step forward and I firmly believe we are perfectly placed to make big gains together.

“We are looking forward to our future together and to keeping moving towards the front of the grid.

“This relationship is also very important for our company as a whole, beyond the track: the work we have done in the automotive world has shown the extent of the technology and manufacturing skills of Sauber Engineering and we are confident we can continue working for Alfa Romeo on new and exciting projects that will shape the future of the car industry.”

Jean-Philippe Imparato, CEO of Alfa Romeo, added: “As an historic Italian automotive brand, Alfa Romeo was born on the racetrack.

“Today we are proud to continue honouring that racing DNA by placing it at heart of the future of our brand. We are driven by passion and excellence.

“Formula 1 represents a cutting-edge laboratory for the future electrification of our range, fully coherent with our vision for the coming years.

“Furthermore, motorsport brings the incomparable global exposure we wish to leverage for a successful future.”

The Italian marque has a long history in the world championship, Giuseppe Farina winning the 1950 title on a 158, and Juan Manuel Fangio the following year on a 159.

With the exception of the Indianapolis 500, which counted towards the world championship from 1950 to 1960, the Alfa Romeo 158 won every race of the 1950 season.

It claimed victory in 10 of the first 15 world championship events, with Ferrari (courtesy of Jose Froilan Gonzalez and Alberto Ascari) the only other marque to best it in events it entered.

In the decades since the marque has come and gone as a factory team and engine supplier, with the current arrangement little more than a commercial deal taking naming rights of what remains Sauber.



Speedcafe Network 100 - logo representing the directory of leading suppliers to the motorsport industry in Australia

List your business today!

Ultimate Diesel Tuning logo with tagline Redefining Diesel Performance on black background

Ultimate Diesel Tuning

Automotive & Performance

Ultimate Diesel Tuning (UDT) is an Australian aftermarket turbo-diesel mechanical performance upgrade & custom dyno tuning company. Our performance centres have THREE fantastic locations with in-house dynos at both: Geebung in Brisbane, Dandenong in Melbourne...

Ultimate Diesel Tuning (UDT) is an Australian aftermarket turbo-diesel mechanical performance upgrade & custom dyno tuning company. Our performance centres have THREE fantastic locations with...

Discussion about this post

[postcode_search_form]

Latest from Torquecafe

Chevy’s next-gen V8 best-seller leaked

19 December 2025

Chinese giant targets Le Mans

18 December 2025

Latest Podcasts

PODCAST: The Golden Credit Awards

17 December 2025

PODCAST: Grassroots Racing #74 with Dean Lillie

09 December 2025

Related Articles

SUMMER GRILL: Liam Lawson on how to rebuild an F1 career

KTM Summer Grill 2025/2026
45 minutes ago
KTM Summer Grill 2025/2026
0
Daniel Ricciardo is a global Ford Racing ambassador. Image: Supplied

Door open for Daniel Ricciardo competition return

Offroad
14 hours ago
Offroad
0
ADVERTISEMENT

Platinum Partners

Latest & Trending News

Greg Biffle, former NASCAR champion, killed in plane crash

NASCAR US
19 December 2025
NASCAR US
0
Greg Biffle in the #16 Rosh Ford Fusion.

NASCAR icon Greg Biffle killed in plane crash

NASCAR
19 December 2025
NASCAR
0

SUMMER GRILL: Liam Lawson on how to rebuild an F1 career

KTM Summer Grill 2025/2026
19 December 2025
KTM Summer Grill 2025/2026
0
Matt Campbell led EBM to victory in 2019. Image: Supplied

Porsche recalls winning team for Bathurst 12 Hour attack

Bathurst 12 Hour
18 December 2025
Bathurst 12 Hour
0
Daniel Ricciardo is a global Ford Racing ambassador. Image: Supplied

Door open for Daniel Ricciardo competition return

Offroad
18 December 2025
Offroad
0
Scott Dixon (left) with son Kit at Sir Colin Giltrap Raceway.

Scott Dixon’s son first to lap new Auckland kart track

New Zealand
18 December 2025
New Zealand
0

Advertisement

Pirtek Poll

POLL: Who is your favourite Supercars driver?

Vote View Results Past polls
Pirtek Poll
View past polls
2025 Supercars Championship WINS POLES PTS
1
Chaz Mostert
Mobil 1 Optus Racing
25 4 1 5306
2
Will Brown
Red Bull Ampol Racing
1 2 1 5244
3
Broc Feeney
Red Bull Ampol Racing
88 14 19 5240
4
Kai Allen
Penrite Racing
26 0 0 5233
5
Matthew Payne
Penrite Racing
19 5 1 4461
2025 Formula 1 Championship WINS POLES PTS
1
Lando Norris (GBR)
McLaren
4 7 7 423
2
Max Verstappen (NED)
Red Bull
1 7 7 421
3
Oscar Piastri (AUS)
McLaren
81 7 6 410
4
George Russell (GBR)
Mercedes
63 2 2 319
5
Charles Leclerc (MON)
Ferrari
16 0 1 242
[instagram-feed feed=2]
Support the partners that support Speedcafe
Truck Assist R & J Batteries Pirtek Mobil Super Supercheap Auto Michelin Meguiars coates KTM FORD ACDelco parcelprotect become a partner
AASA PPQ Authentic Collectables sportsnetholidays nuevasolutions bathurst
Green and white "speedcafe." logo on a black background, conveying a racing theme.
Speedcafe.com has been established to provide a daily motorsport news service to the industry and fans in Australia and internationally.
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

ACDELCO

Newsletter

Subscribe to our daily newsletter, the best way to get your news first, fast and free!

Thank you!

You have successfully joined our subscriber list.

Your daily racing fix - Newsletter

Subscribe to our daily and breaking newsletter for all the latest news delivered direct to your box

SUBSCRIBE
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

XPEL

ACDELCO

Green and white "speedcafe." logo on a black background, conveying a racing theme.

Copyright © 2025 Speedcafe.com. This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Our Team    /  Advertise with us  /  Privacy Policy /

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Sign Up For Our Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

[mailpoet_form id=”28″]