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New naming rights sponsor for Sandown 500

Tom Howard

Monday 13th May, 2019 - 2:00pm

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The Sandown 500 will have a new naming rights sponsor

Supercars has announced a new naming rights sponsor for the upcoming Sandown 500.

Oil giant Penrite has agreed a two-year deal to take up the sponsorship rights for the event, commencing this season.

The Penrite Oil Sandown 500 will this year will close out the Pirtek Enduro Cup instead of opening the endurance season, with the race due to be held from November 8-10.  

The new arrangement comes despite Supercars announcing last year that it had signed a two-year contract with Rabble.Club, the world’s first digital Health & Wellness Club, to sponsor the retro round showpiece event at Sandown Raceway.

As part of the deal, Penrite will continue as the official Oil and Lubricant partner of the Supercheap Auto Bathurst 1000 and will have significant brand presence and activations at both events.

“Penrite Oil has a strong pedigree in motorsport and has provided unwavering support of Australian-based teams, drivers and organisations from a raft of motorsport disciplines over the past 90 years,” said Jamie Black, Supercars General Manager – Commercial.

“As a company entrenched in Supercars it is a logical step to add naming rights to one of the biggest races in Australia’s biggest category to its brand portfolio.

“We’re proud to continue to build a strong partnership through today’s announcement of the Penrite Oil Sandown 500.”

The new arrangement sees Penrite increase its involvement with Supercars which already sees the firm back the Erebus Motorsport Holden Commodores driven by David Reynolds and Anton De Pasquale.

It is also the official oil and lubricant for the Supercheap Auto Bathurst 1000.  

“Our family grew up with a great interest in all forms of motorsport and our staff share our passion. Many of us have even raced at this track and so our association with Melbourne’s home of motorsport, Sandown, makes sense to us,” said Toby Dymond, Penrite Oil General Manager.

Meanwhile, the 2019 Penrite Oil Sandown 500 will this year support the Movember charity, with a ‘retro bar’ being activated at the event, where a gold coin donation will go towards the Movember cause.

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