Supercars has confirmed Vodafone will continue both as naming rights sponsor of the Gold Coast 600 and the category’s Safety, Medical, and Course cars until 2020.
Vodafone became the naming rights sponsor of the Surfers Paradise event in 2017, becoming the official telecommunications partner of the category at the same time.
“Vodafone is a blue-chip partner for our sport and we are delighted to have signed this new three-year deal as Supercars official telecommunications partner until 2020,” said Supercars’ acting CEO Shane Howard.
“Vodafone has played a huge role in supporting some of Supercars most iconic events and teams over the past 20 years.
“To have Vodafone and its iconic branding on board as the naming rights partner of the GC600 and our safety, medical and course cars is great news for our sport which receives world-wide exposure for our partners.”
“We ramped up our partnership and took on the naming rights of the Vodafone GC600 in 2017 to become the official telco partner of the Series, on top of sponsoring the Porsche safety, course and medical cars and the response was phenomenal,” added Ben McIntosh, Vodafone’s Consumer Business Unit Director.
“The three-year deal as naming rights partner for the Gold Coast 600 will continue to bring the Vodafone brand to the hundreds of thousands of fans who attend the weekend, in addition to the millions of people who watch it on big and small screens across Australia and around the world.
“Anticipation is already high for this year’s event and we’re proud to align the high-performance Vodafone brand with the passion and excitement of Supercars for at least the next three years.”
The Vodafone Gold Coast 600 will run from October 19-21 on the streets of Surfers Paradise.