LATEST

Formula E gains naming rights sponsor

Speedcafe.com

Wednesday 10th January, 2018 - 11:01am

Share:

Formula E CEO Alejandro Agag and ABB CEO Ulrich Spiesshofer

Formula E has attained naming rights sponsorship from multinational robotics and electrical engineering company ABB.

The multi-year deal comes early in the championship’s fourth season and will see it officially known as the ABB FIA Formula E Championship.

According to Formula E, the naming rights sponsorship is the first of its kind for an FIA single-seater championship.

“This is a historic day for Formula E and I’m honoured to welcome ABB as the title partner of the series, with its background and expertise in the field of electrification and digital technologies,” said Formula E CEO Alejandro Agag.

“Together, as partners, we will showcase break-through technology on a global scale to fans and consumers who follow the ABB FIA Formula E Championship.”

Sam Bird currently leads the championship, which continues on Saturday (January 13, local time) with Race 3 in Marrakesh, Morocco.

Speedcafe.com comment policy

Speedcafe.com reserves the right to deny any post that is abusive or offtopic. Users are encouraged to flag/report comments which should be removed.

Some comments may require approval before being published which can take up to 48 hours.

For support, please contact [email protected]

Speedcafe.com has been established to provide a daily motorsport news service to the industry and fans in Australia and internationally.

Read the Speedcafe.com promise
Newsletter

Subscribe to our daily newsletter, the best way to get your news first, fast, and free!