Rolex continues as Australian GP title sponsor

Rolex will continue to spnsor the Australian Grand Prix

Luxury watch brand Rolex will continue as title sponsor for the Formula 1 Australian Grand Prix.

Albert Park will once again host the opening round of the F1 season from March 22-25.

Rolex has been the naming rights sponsor of the event since 2013.

“Rolex is one of the world’s preeminent brands and we are proud of the association with Formula 1,” said Sean Bratches, Managing Director, Commercial Operations, Formula 1.

“We are delighted that it is extending its agreement with the Australian Grand Prix, which kicks off next year’s championship.

“The Melbourne event is really special with a fantastic atmosphere around it, as the whole city seems to get enthusiastically involved.

“With continued support from Rolex, we are sure that the 2018 event will be a great experience for everyone who turns up in Albert Park.”

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