Speedcafe.com has continued to add its talent pool with leading motorsport graphic designer Scott Yorston of ssMEDIA joining the team.
A strategic alliance with Yorston and his company ssMEDIA will see him contributing exclusive regular concepts which are sure to spark plenty of discussion and opinion from the ever-growing Speedcafe.com readership.
Yorston is one of the world’s leading motorsport graphic designers and has an incredible focus on detail. His unique construction process seeing more than 30 hours of work go into each of his original creations.
The initial roll out of designs will include a series of makes and models, which could be eligible for Supercars under the new Gen2 rules from 2018.
The first example of these broke cover last month with Yorston designing a racing version of the new Kia Stinger.
From time to time he will also be searching his ‘vault’ for unique designs which have never been seen by the motorsport public.
“Speedcafe.com has become the industry leader in its field and I am delighted to be a part of the team,” said Yorston.
“We have some cool things up our sleeve which I am sure the Speedcafe.com readership is really going to enjoy. We are going to have plenty of fun on the way.
“I have a real passion for what I do and working on unique projects with my clients.
“I am looking forward to sharing that on a regular basis with the Speedcafe.com audience which is the biggest in this part of the world and certainly growing internationally.
“I am looking forward to the feedback on tomorrow’s instalment in the Speecafe.com Gen 2 Series.”
Speedcafe.com General Manager, Justin Murray, welcomed Yorston as part of the Speedcafe team.
“We are are always looking at new ways to increase our unique and exclusive content and give our readership something new,” said Murray.
“Scott has a tremendous reputation in the industry and we are delighted to have him part of our team.
“We are excited to be in a position to give our readership first access to some of Scott’s exciting designs.
“We are sure the Speedcafe.com Gen2 Series created by Scott will create enormous interest and get the fans talking.”
ssMEDIA’s recent client list has included DJR Team Penske, Porsche Cars Australia, Supercars Australia, Sasol South African GTC Championship, Steven Richards, Miedecke Motorsport, Todd Hazelwood, Team Johnson and John Bowe.
He has worked on Team Penske’s Indy 500 designs, designed the 2012 launch liveries for NISMO and Nissan Motorsport’s Altima Supercars and works on the constant evolution of the DJR Team Penske liveries, including the current Shell V-Power scheme.
ssMEDIA’s designs will become a regular feature on Speedcafe.com.