Prodrive launches Tickford road car arm
Supercars team Prodrive Racing Australia has formally launched its new Tickford road car arm.
The revived Tickford will offer aftermarket parts packages for Ford products, starting with the high-volume Ranger.
Mustang packages will be added later this year, boasting a range of engine, handling and styling options.
PRA’s existing base in Campbellfield will be used to house Tickford’s Melbourne base, with Sydney and Brisbane workshops also planned.
The Tickford brand had been discontinued in 2001 ahead of the formation of the now defunct Prodrive/Ford partnership, Ford Performance Vehicles.
PRA CEO Tim Edwards is adamant that Tickford can succeed in the busy aftermarket parts and packages sector.
Tickford’s launch comes ahead of Ford’s closure of Australian manufacturing operations on Friday.
“We’ve been working for nearly two years, away from the public eye, to ensure we developed a strong business model with a set of guiding principles which allows us to develop and deliver premium products,” said Edwards.
“The Australian vehicle personalisation market has a long and well-credentialed history, but we felt the time was right to provide a fresh take on things and give Blue Oval fans something extra to be passionate about.
“We’re lucky to have class-leading product in Ranger and Mustang to start our personalisation program.
“This has allowed us to focus strongly on component development and testing so we come to market with components tested to manufacturers’ standard and backed by our own warranty.
“This ensures the best possible product and maximum peace-of-mind for our customers.”
PRA is set to continue to run its FG X Falcon Supercars without factory Ford support next season.
Edwards has previously expressed hope of eventually securing backing to develop a Mustang race car, but has ruled out any chance of it happening for 2017.