Third generation racer Matthew Brabham has completed his first high profile promotional duty ahead of his entry in the Indianapolis 500 next month.
Brabham had the honour of opening the first commemorative bottle of Coca-Cola which carries special logos to acknowledge the milestone 100th running of the 500 on May 29.
The 22-year-old is preparing for the ‘greatest spectacle in racing’ in an Australian devised Pirtek Team Murray outfit.
He will follow in the footsteps of his famous grandfather, the late Sir Jack Brabham and dad Geoff Brabham in competing at The Brickyard.
The launch of the commemorative bottle at Indianapolis Motor Speedway co-incided with the official Chevrolet and Honda aero testing for IndyCar full-timers.
“When you think of American icons Coca-Cola and the Indianapolis 500 come to mind immediately,” Brabham said.
“To be chosen as the driver to open the first bottle of Coke to commemorate the 100th running means a lot.
“I’m grateful to the Indianapolis Motor Speedway for offering Pirtek Team Murray and I this opportunity.
“It’s been awesome being here this week and seeing the teams prepare for the test – it excites me even more,” added Brabham – who was excluded from the test as he is a 500 rookie.”
The 237ml bottles are emblazoned with the Indianapolis 500 logo and will be packaged in limited-edition six packs.
“I know our fans can’t wait to get their hands on these commemorative Coca-Cola bottles celebrating the 100th Running of the Indianapolis 500,” Indianapolis Motor Speedway President Doug Boles said.
“It’s great to have partners bringing the excitement of this year’s 100th Running to storefronts and people’s homes.
“The Brabham name has a long history with the Speedway, as does Coca-Cola, and it is a pleasure to have third generation racer, Matt Brabham, here with us today.”