Woodstock Bourbon will become the title sponsor of V8 Supercars’ Winton Super Sprint event from May 20-22.
The new arrangement with the American bourbon brand will see the event at the rural Victorian circuit named the Woodstock Winton Super Sprint.
“It’s another strong endorsement of V8 Supercars for Woodstock to expand their involvement in the sport and become the event naming rights sponsor of the Woodstock Winton SuperSprint,” said V8 Supercars managing director Matt Braid.
“Woodstock will bring their unique personality to Winton Raceway, and really is the perfect fit for this iconic event in regional Victoria.”
Woodstock will create a pop up bar at the circuit where fans will be able to watch the event and enjoy live music.