Armor All renews partnership with V8 Supercars
Long-time V8 Supercars backer Armor All has confirmed another season as the sport’s official car care products partner.
Armor All celebrated its 10th year last season in the category which will see it continue to put its name to the Pole Position Award.
The company has become synonymous with V8 Supercars by assuming the naming rights sponsorship for qualifying at all championship events, as well as the Pole Position Award and the Top 10 Shootout.
The brand will continue as the official car care products partner of the Dunlop V8 Supercars Series this year.
V8 Supercars chief executive James Warburton said that Armor All partnering with V8 Supercars for an 11th consecutive year is testimony to the commercial benefits of the sport.
“It is fantastic that Armor All have again chosen to partner with V8 Supercars in 2016,” Warburton said.
“Support from brands like these is essential for our sport, and demonstrates the strength of our commercial offering.”
Paul Blair, general manager of Spectrum Brands Global Auto Care Asia Pacific, said the product synergies are an important factor in the on-going partnership.
“Armor All stands for high quality and performance, just like the V8 Supercars series,” Blair said.
“We love supporting the V8 Supercars and helping fans to keep their cars looking like new.”