Automotive service experts Midas have joined Speedcafe.com as a Platinum Partner.
Midas Service Centres have expanded to number 88 sites around Australia after evolving from humble beginnings almost 40 years ago.
The muffler and exhaust experts will use Speedcafe.com to reinforce its offering of a full range of automotive service to race fans throughout Australia together with its sponsorship of the Red Bull Racing Australia V8 Supercars Championship team.
“Speedcafe.com has proven itself to be the go-to source of motor racing news for fans throughout Australia, New Zealand and the rest of the world,” Adam O’Sullivan, Midas service division general manager, said.
“Many of our franchisees will tell you they visit the site for their ‘Daily Racing Fix’ and we are keen to capitalise in the site’s growing readership and marketing opportunities.
“Speedcafe.com provides a terrific platform to tell our story. At the same time we want to generate great opportunities for Speedcafe.com readers to experience the superior quality of Midas Service Centres first hand.”
Midas combines company owned stores along with franchised centres and a partnership with Virgin Australia sees Midas offer Velocity Rewards points on each dollar spent by customers with Midas Service Centres.
“Being part of Speedcafe.com will allow Midas to expand their existing marketing activities and sponsorship of the Red Bull Racing V8 Supercar team,” Speedcafe.com general manager Justin Murray said.
“To launch the Midas partnership, Midas is offering Speedcafe.com readers the chance to join the Red Bull Racing Australia team for the Castrol Gold Coast 600 when they have their car serviced at Midas before the 30th September.
“It is the support of companies like Midas that allows Speedcafe.com to remain ‘First, Fast and Free’ for our readers.
Midas joins a string of globally recognised brands to be a Platinum Partner on Speedcafe.com including Armor All, Castrol Edge, Coates Hire, Dunlop, Gearwrench Tools, Pirtek Fluid Systems, Supercheap Auto and Vortex Premium Fuels.