Super Black turns pink for new primary sponsor

Super Black Racing will add a splash of pink to Andre Heimgartner’s Ford Falcon at Barbagallo thanks to new primary sponsor Only Domains.

Owned by Super Black founder Tony Lentino’s Instra Corporation, the domain name management and hosting company has been a minor sponsor of the team to date.

Super Black has released digital renders of the new-look Falcon, confirming it will run in the colours at Barbagallo and Winton.

“We are very excited with our Super Black partnership,” said Only Domains CEO Desleigh Jameson.

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“Not only are we getting the whole package from full car livery, team uniforms, on track activations for staff, customers, suppliers etc, we are also creating a longer term off track marketing campaigns that will make us stand out from our competitors in a crowded market.”

Lentino says that using Super Black to promote Only Domains is part of his overall strategy to integrate his online businesses with the race team.

“With the age of the internet, we have seen many traditional media companies crash and burn as customers shift advertising dollars online,” he said.

“This is no different in motorsport as brands find much better return on investments in digital.

“We believe we have the right formula to converge digital with sport and will roll out a suite of services in the coming months that may surprise many.”

Barbagallo will mark Heimgartner’s second race meeting with Prodrive’s latest FG X Falcon.

The rookie was a standout performer at Symmons Plains, qualifying among the top 10 for all three races.