Coates Hire has extended its association with V8 Supercars for another three years.
The fresh deal takes its the national equipment hire company’s relationship with the category to a 14th consecutive season.
Under the arrangement Coates Hire will provide equipment and services at V8 Supercars promoted events as well as continuing as naming rights backer of the Coates Hire Ipswich SuperSprint.
V8 Supercars chief executive James Warburton says the Coates Hire extension is one of many planned for the next month.
“I am delighted to say that Coates Hire joins all of our major partners in returning to the sport as the first of many announcements planned across the next month,” Warburton said.
Coates Hire chief executive Michael Byrne said the company is the backbone of V8 Supercars events.
“The Coates Hire team is the backbone of V8 Supercars events,” Byrne said.
“From the initial planning stages, to the event set up, the passion and energy from all levels of the partnership is evident.
“Coates Hire contributes significantly to ensure that V8 Supercars events throughout Australia are brought to life through the supply of generators, power distribution units, lighting towers, temporary buildings, toilets, a whole range of materials handling and access equipment used to both place and hold the temporary infrastructure required to make the events happen.
“As an iconic brand, we are pleased to be able to bring our expertise to the successful staging of these events and continue our affiliation with a sport that both benefits communities around Australia and resonates well with our customers and team.”