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Pepsi previews Prodrive FG X Falcon livery

Speedcafe.com

Monday 12th January, 2015 - 10:05am

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The Pepsi promotional material. pic: Peter Hughes via Twitter

The Pepsi promotional material. pic: Peter Hughes via Twitter

Pepsi has released point-of-sale advertising previewing the livery of this year’s Mark Winterbottom and Chaz Mostert Falcons.

An image of an in-store Pepsi promotion at a Foodland supermarket has been spotted and published to Twitter.

The marketing material features Prodrive Racing Australia branding

The marketing material features Prodrive Racing Australia branding

The look is an evolution of that seen on the Pepsi Fords since mid-2013, but features an increased presence of red, including on the rear wheels.

While prominent secondary backing from Castrol, Orrcon Steel and Western Star Trucks continues, no Ford logos are present on the mock-up.

As previously announced by the manufacturer, this year will mark the final season of Ford support for the team.

Pepsi’s is meanwhile in the third season of its three-year deal to provide primary backing for the team’s two lead entries.

The Prodrive-Pepsi relationship has netted two Bathurst wins from two attempts following the sponsor’s switch from Kelly Racing.

The team’s first FG X bodied Falcon is this week undertaking homologation testing with V8 Supercars in Victoria.

The team is expected to launch its 2015 season livery on the eve of Sydney Motorsport Park’s February 7-8 test.

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