Monster Energy poised for V8 Supercars return

Friday 5th December, 2014 - 4:00am


Jamie Whincup driving a Monster Energy backed Holden at Calder in 2011

Jamie Whincup driving a Monster Energy backed Holden at promotional event in 2011

Drinks giant Monster Energy is set to return to the V8 Supercars Championship in prominent fashion next year.

The global drinks brand has been absent for the last two seasons, but is understood to be returning with a leading team to take on arch rival Red Bull.

Monster retreated from V8 Supercars when Red Bull’s title sponsorship deal with Triple Eight quashed its own relationship with the team and star driver Jamie Whincup.

Although unlikely to be confirmed until early next year, Monster’s return is expected to see it take significant branding across two cars, as well as sponsoring at least one driver.

The deal will make V8 Supercars one of Monster’s key marketing platforms in Australia.

Monster’s Australian marketing manager Scott Tabe-Lewis declined to comment on the company’s plans when contacted by

The return of Monster will be a shot in the arm for V8 Supercars, whose teams continue to fight for sponsorship in a difficult market. comment policy

Comments require approval before being published. reserves the right to deny any post that is abusive or offtopic.

Users are encouraged to flag/report comments which should be removed.

Some comments may require approval before being published which can take up to 48 hours.

For support, please contact [email protected] has been established to provide a daily motorsport news service to the industry and fans in Australia and internationally.

Read the promise

Subscribe to our daily newsletter, the best way to get your news first, fast, and free!