Tony D’Alberto secures new bonnet sponsor for 2013 season
Tony D’Alberto’s #3 Holden Commodore will be seen with VISA Global Logistics on the bonnet this year.
In a new multi-year deal, the global freighting forwarding company will take prominent space on the bonnet of D’Alberto’s Walkinshaw Racing-built Commodore VF.
VISA Global Logistics is Australia’s largest privately-owned international freight forwarding company. The sponsorship marks the first time that it has supported a V8 Supercars team.
TDR will reveal its full livery early next week ahead of the opening event of the 2013 V8 Supercars Championship at the Clipsal 500. D’Alberto released a tease of his livery via his Instagram account last night. CLICK HERE for more.
TDR team owner Al D’Alberto says that he is pleased with the partnership.
“It is with great pleasure that we welcome VISA Global Logistics to the TDR family as the bonnet sponsor of our #3 Commodore,” said D’Alberto.
“We’re very excited about the new partnership – not just to start a new relationship, but to introduce a new sponsor to our great sport.
“For us, it is great news to have them on board and we’re looking forward to working with them over the next few seasons.”
VISA Global Logistics’s executive director Simon Hardwidge says that V8 Supercars is a new market that they were interested in exploring.
“The real driving force behind our sponsorship (with TDR) was that we wanted to take a different marketing strategy in 2013,” he said.
“We’ve been involved in other sporting codes and events – AFL, the Australian Open, plus other sports – but we thought we’d invest in V8 Supercars. As we do, the V8s operate throughout Australia and New Zealand, and do so with an appealing demographic.
“For us, the sport and TDR are great fits for where we want to push our brand.”