Speedcafe.com sponsor recognised at marketing awards

Nick Percat's Coates Hire-backed Dunlop Series car at the Coates Hire Ipswich 300

Nick Percat’s Coates Hire-backed Dunlop Series car at the Coates Hire Ipswich 300

Equipment rental company, Coates Hire, has won a pair of Australian Marketing Institute awards for rejuvenating its brand through motorsport sponsorships.

Coates Hire is the naming rights backer of Queensland Raceway’s Ipswich 300, the official equipment supplier for the V8 Supercars Championship and a sponsor of Walkinshaw Racing in addition to its position as a platinum partner on Speedcafe.com.

The Australian Marketing Institute cited Coates Hire’s V8 Supercars associations as a “key component” in turning around the previously struggling company over the last three years.

“The sponsorship is efficient, sustainable and will help to build the Coates business into the future,” concluded the institute’s judging panel.

Coates Hire is part-owned by media tycoon Kerry Stokes, whose other interests include V8 Supercars’ host broadcaster, the Seven Network.

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