Jack Daniel’s secures new multi-year deal for Nissan team

The #7 Jack Daniel's Racing entry at Surfers Paradise

The #7 Jack Daniel’s Racing entry at Surfers Paradise

Jack Daniel’s will remain as the major sponsor of the Kelly brothers, signing a new multi-year sponsorship arrangement with Nissan Motorsport for the 2013 V8 Supercars Championship.

Jack Daniel’s will back two of Nissan’s new four-car team, with Rick and Todd Kelly retaining backing from the the whiskey giant.

“Jack Daniel’s is our foundation partner and since the teams inception have cemented an outstanding partnership together,” said owner/driver Todd Kelly.

“The Jack Daniel’s brand is something we are passionate about and were privileged to receive the opportunity to visit the distillery in Lynchburg two years ago. The visit highlighted the craftsmanship of the product and the commitment of their entire team, which replicates the same values and principles of our team.

“We are immensely proud to represent the Jack Daniel’s brand in the future as we begin this new era under the Nissan Motorsport banner and look forward to rewarding their loyalty to our team.”

Having been involved in V8 Supercars since 2006 with Larry Perkins’ team, managing director Australia/New Zealand Brown-Forman Corporation Marshall Farrer said that the re-signing comes at an exciting time for the sport.

“This is an exciting time for both Jack Daniel’s Australia and Kelly Racing,” said Farrer.

“As we head towards 2013 and the all-new Nissan Car of the Future, we look forward to building on our already strong partnership and continuing our positive results both on and off the track.

“Our partnership with Kelly Racing/Nissan Motorsport will allow us to continue to build on our strong responsibility messaging which has featured prominently on our car livery throughout our time in V8 Supercars.

“Both Todd and Rick mirror the vales of our organisation and we are proud to continue our support of their team.”

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