Jim Beam Racing to revert to white livery

Jim Beam Racing's 2011 cars of Steve Johnson and James Moffat

Jim Beam Racing’s 2011 cars of Steve Johnson and James Moffat

Jim Beam Racing will revert to its traditional white livery from Queensland Raceway onwards.

The Ford Falcons of Steven Johnson and Dean Fiore have sported the hues of the bourbon brand’s ‘Honey’ and ‘Devil’s Cut’ range since the opening event of the 2012 season. The end of Jim Beam’s marketing campaign around those two products will seen the return to its traditional white hues.

The new liveries on the #17 and #12 Ford Falcons will be unveiled just prior to the Queensland Raceway event, to be held on August 3-5.

Dick Johnson Racing’s chief operating officer Scott Jennings confirmed the upcoming change.

“The cars will be changed over after the Townsville weekend,” Jennings told Speedcafe.com.

“Jim Beam has made the decision to swap it back. The ‘Honey’ and ‘Devil’s Cut’ colours have worked really well to promote their new flavours in their range, but those campaigns are coming to an end.

Jim Beam began its sponsorship of Dick Johnson Racing in 2007 and has used its support in a variety of ways – from subtle livery changes to complete redesigns.

While there has been a range of different looks, a base white scheme has been the standard over the past six years.

“When you think of the white Jim Beam livery, you think of James Courtney’s championship win in 2010,” Jennings said.

“The Jim Beam brand is very strong and evokes its own emotions. It will be good to get back to the white schemes, and they’ll be a bit different to what you’ve seen in the past.”

The V8 Supercars return to the track this weekend for the Skycity Triple Crown at Darwin’s Hidden Valley Raceway.

Comments are closed.