The Australian National Drag Racing Association (ANDRA) has released its brand new contemporary look. The organisation’s logo has been updated to reflect 2012 trends and ANDRA hopes it can use this as a platform to attract new people to the sport.
“This brand gives drag racing the edge it needs in the market to start attracting young people and reach out to new markets,” ANDRA Sponsorship and Marketing Manager, Rob Sharp said.
“The new logo is modern and carries a sense of the excitement the sport itself has.
“The old logo served us well for over two decades and racers feel a lot of attachment to it, but we can use the new brand to go out to a whole new set of potential racers and fans now and get them into the sport.”
All collateral is currently being updated to reflect the new logo and a brand new merchandise range is also being developed. It is anticipated the crossover will be complete by mid-year.
“It’s a first step in getting hardcore drag racing fans back to the track and making people new to the sport excited about what they are seeing,” said ANDRA Media Manager, Luke Nieuwhof.
“Drag racing is a fast, loud, powerful and thrilling motorsport, we now have a logo that conveys that message.”
A number of ANDRA Pro Series drag racers will be conducting demonstrations at the Clipsal 500 this weekend, March 1-4, including Top Fuel stars Darren Morgan and Phil Lamattina. The 8,000 horsepower, nitro munching Top Fuellers will be the most powerful machines ever to take to the Clipsal track.
The drag racing demonstrations occurring at 10:35am Friday and 5:35pm on Saturday ahead of the Australian GT Championship one hour mini-enduro.