Ferrari has cancelled the launch of its 2012 Formula One challenger due to heavy snowfall in the Maranello region of Italy.
The Scuderia had planned to coincide its launch with its annual ‘Passion Day’ – an invite-only event held at the team’s own Fiorano test circuit.
With snow making on-track running impossible, Ferrari will now launch its new car online.
Not to let a good public relations opportunity go to waste, Jeep, which is owned by the now FIAT-controlled Chrysler brand, used the occasion to hand Ferrari drivers Fernando Alonso and Felipe Massa keys to its snow-squashing Grand Cherokke SRT8 SUV which is soon to go on sale in Europe.
The Cherokkes presented were resplendent in Ferrari’s renowned Rosso Corsa colour and, according to the American company, “represent the pinnacle in terms of performance for the Jeep brand.”