V8s coverage out-rates Presidents Cup

Jamie Whincup crosses the line to win Sunday's race at Sandown

Australian viewers chose V8 Supercars over the Presidents Cup Golf tournament this past weekend

Australian viewers chose V8 Supercars over the Presidents Cup Golf tournament this past weekend.

According to OzTAM, the Norton 360 Sandown Challenge, shown live on the Seven Network, out-rated the international PGA tournament.

The V8 Supercars race beat the golf by 23,000 viewers on Saturday and 118,000 viewers on Sunday.

In addition to V8s’ overall audience win, the Sandown Challenge out-rated the Presidents Cup in key demographics both days – even among people in the highest income earning group, OG1, on Sunday and was within 1,000 viewers in that category on Saturday.

Sunday’s V8 Supercars race ranked 18th in the top programs (total people) compared to the golf at 23rd.

V8 Supercars Chairman Tony Cochrane was overwhelmed with the TV audience figures.

“To win a bigger overall audience, and perform so strongly in key demographics against the much-hyped Presidents Cup with millions of State Government funds tipped into the golf, demonstrates the passion and loyalty of V8s fans,” Cochrane said.

“This result against an international PGA tournament enhances an already outstanding performance for V8 Supercars this season with our TV ratings up on last year.”

Norton 360 Sandown Challenge v Presidents Cup 2011

Date Event Ttl Ppl Ppl OG1 Ppl
18-49
Ppl
25-54
Men Men
18-49
Men
25-54
19th Nov SEVEN’S V8 SUPERCARS ROUND 13: SANDOWN – RACEDAY XTRA DAY 1 166,000 21,000 68,000 81,000 123,000 48,000 59,000
19th Nov SEVEN’S V8 SUPERCARS ROUND 13: SANDOWN DAY 1 306,000 46,000 138,000 164,000 210,000 83,000 107,000
19th Nov NINE’S GOLF: PRESIDENTS CUP 2011 DAY 3 283,000 47,000 84,000 104,000 180,000 62,000 76,000
20th Nov SEVEN’S V8 SUPERCARS ROUND 13: SANDOWN – RACEDAY XTRA DAY 2 250,000 44,000 117,000 142,000 144,000 58,000 81,000
20th Nov SEVEN’S V8 SUPERCARS ROUND 13: SANDOWN DAY 2 417,000 75,000 193,000 225,000 270,000 116,000 144,000
20th Nov NINE’S GOLF: PRESIDENTS CUP 2011 DAY 4 299,000 46,000 88,000 111,000 190,000 60,000 74,000

 

Source: OzTAM Overnight 5-city metro data

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