FIRST PICS: Winterbottom’s new Orrcon Steel deal

Mark Winterbottom's new look for the 2011 V8 Supercars Championship

Mark Winterbottom's new look for the 2011 V8 Supercars Championship

Ford Performance Racing has unveiled the livery for Mark Winterbottom’s #5 Orrcon Steel Falcon.

The new colour scheme coincides with the confirmation that Orrcon Steel will remain as the entry’s major backer – the 10th consecutive year that the steel giant has been involved in V8 Supercars competition.

Orrcon Steel has signed with FPR to be a corporate partner for the next two seasons.

The new arrangement makes Orrcon Steel one of the longest running non-automotive naming rights sponsors currently in the championship.

The company first appeared in V8 Supercars in 2002, supporting Mark Larkham’s single-car Larkham Motor Sport Falcon team.

In 2003, the team stepped up to two cars, with Jason Bargwanna joining the ranks.

Larkham retired from the driver’s seat at the end of 2003, making way for Mark Winterbottom to drive for the team. The LMS team folded in 2006, with Orccon supporting Craig Gore’s two-cars of Jason Bargwanna and Max Wilson.

Orrcon switched its support to FPR in 2007, reuniting with Winterbottom, with that combination celebrating its fifth season together this year.

Orrcon Steel’s re-signing with Ford Performance Racing will see their partnership extend to six years.

FPR team principal Tim Edwards says that Orrcon Steel is the benchmark for sponsorships in V8 Supercars competition.

“It is not only 10 years for them in the sport, 2011 will also be their fifth year with us as a team, one of the real keys in this championship is having consistency,” said Edwards.

“It is not just consistency of the drivers but also the consistency of the partners you work with. We both understand each other and it is fantastic that they are continuing with us for a further two years.

“Orrcon Steel is really the class act when it comes to sponsorship activation in the V8 Supercar Championship. Every other sponsor in the paddock looks towards what Orrcon Steel does enviously, as they leverage their sponsorship so well. They put on the best corporate hospitality and best experience for all of their guests.”

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