Called Keep Fighting, after the hashtag synonymous with Schumacher’s plight in recent years, it was announced as a project by the seven-times F1 World Champion’s wife Corinna.
In a statement she said: “We would like to encourage others to never give up.”
The news comes just ahead of the third anniversary of the skiing accident on December 29, 2013, when Schumacher suffered massive head injuries in a skiing accident in the French Alps.
Schumacher’s long-time manager Sabine Kehm said ‘Keep Fighting’, launched through the website keepfight.ms, will be managed by the family’s office.
“We are now celebrating the loyalty of the fans by a range of initiatives, including exhibitions, social media and now ‘Keep Fighting’,” Kehm said.
“Most of the fans have expressed their appreciation and have embraced these initiatives”.
Schumacher’s family have fiercely protected his privacy since he was able to return home to be cared for in Switzerland in September 2014.
“Michael’s health is not a public issue, and so we will continue to make no comment in that regard. This is also because we have to protect his intimate sphere,” a statement released by Kehm said.
“Michael has always been very protective of his privacy, even during the most successful times of his career.
“He has always made sure there is a clear and distinct line between his public persona and his private one.
Schumacher is the most successful driver in grand prix history with a stats sheet that finished on 91 F1 wins and two more World Championships than the great Argentinian Juan Manuel Fangio.